Inbound Marketing Agency
With Inbound Marketing, you’ll be able to increase your online sales.
What is Inbound Marketing?
Traditional marketing (Outbound Marketing) is mainly based on interrupting users to display an ad. On the contrary, this new advertising tool called Inbound Marketing means precisely the opposite.
Instead of interrupting the user, what we do is create content that can be found by the user when needed. In this way, we can reach users as soon as they start to think about buying a product or hiring a service.
Assets in Inbound Marketing
Digital assets are created in different ways, from blog articles to social media content or YouTube videos.
The common denominator for all these contents is that all of them must be useful to the user, they must offer real value.
Most of these contents will be of free access and free of charge. But we’ll also have a low percentage of high-value content for which users will have to leave their data in order to get access.
Once having obtained users’ data, we will be able to keep offering valuable content and nurturing our relationship with customers, until reaching the ideal moment for the transaction to be made.